New media technologies refer to digital media that I used extensively in all areas of production. The use of digital media is any electronic systems to create the pop video. Digital and analogue are two ways of storing and transferring information. The analogue system is outdated, as it needs a lot of space. Analogue had to be large and was slow, low quality and expensive. However, digital uses a binary code system of repetitions of 0 and 1’s. The Internet, cameras and sound all use this binary code. The cable is a size of hair and it is high quality and cheaper than the analogue system. Digital media has four advantages over analogue. Proliferation; meaning there are many channels to choose from, for example on Sky which is digital compared to previously television only allowing the main four channels. Quality; including picture quality, sound quality and the option to view in high definition. Interactivity: which is the ability to be interactive in media such as television. Whereby viewers can play games, vote and choose camera angles from the television console. Convergence: which is when different media text can converge (come together) to produce one. For example, newspapers and the Internet use convergence, which means newspapers, can now be read online.I used new media technologies in all stages of production from: research and development, planning, construction (shoot), post production, distribution and evaluation.
I used new media technologies in the research and development stage. Research was conducted via the Internet. I researched the key conventions of pop videos and watched examples of pop videos on ‘youtube’. We researched possible shoot locations on ‘Google’ and ‘Google maps’. We used the website ‘eBay’ to bid for props such as feathers. We used the Internet
because it is a fast and reliable source of information. The Internet can be used to find anything possible for the shoot in seconds, allowing the process of research and develop to be fairly fast. The Internet, in particular ‘you tube’ helped contribute to the form of my pop video. The research on videos such as MGMT’s ‘Flash Delirium’ and Smashing Pumpkin’s ‘Tonight, tonight’, helped instigate the ethereal, dream like quality I wanted in my pop video.
because it is a fast and reliable source of information. The Internet can be used to find anything possible for the shoot in seconds, allowing the process of research and develop to be fairly fast. The Internet, in particular ‘you tube’ helped contribute to the form of my pop video. The research on videos such as MGMT’s ‘Flash Delirium’ and Smashing Pumpkin’s ‘Tonight, tonight’, helped instigate the ethereal, dream like quality I wanted in my pop video. New media technologies were also present in the planning stages. We used a digital camera to take photographs of locations and the television studio. This helped us decide that the television studio would be the most appropriate location for the video as we could create endless possibilities of a dream world, however in a location we would be restricted. We used the Internet to research amateur theatre groups that would allow us to use members in the video. We then contacted these drama groups using e-mail that allowed us to have easy, free and accessible back and fourth conversation with the owners and members of these drama societies in the area. Digital media technology also allowed us to film the storyboards. This helped us see what the product would look like by playing the storyboards back in animation; which helped us understand what worked on screen and what didn’t. We also camera tested the cast members; which allowed us to see if they looked good on screen and if they worked well together, which they did perfectly. We also used the computer to construct a call sheet. A call sheet is a document with all the relevant information for the cast and crew including; lyrics to the song, the contact numbers for the crew and locations.
New media technology was incredibly helpful during the construction of the music video. We used the digital Song Z1 camera during the music video shoot. As the camera was digitally advanced, lighting was not
too necessary. This meant that we could use close-up for intimate shots. This was very helpful as this was the overall intimate, ethereal ‘look’ I wanted to achieve for the video. This camera is also lighter and smaller, thus making it easier to construct free hand tracking shots and a shot on top of a crane. We also used slow-motion shots that are only possible when using a digital camera such as the Sony Z1. This camera also allowed us to have an overall better quality image. This helped us achieve the overall professional look we wanted to create for the video. The ease and quality of the camera allowed us to increase the amount of material I could shoot. Thus making the ratio for the shoot high, which meant that there was more choice with what shots I could use. We took 104 shots during the shoot day and used 26 of them in the final edit. This gave us a ratio of 4:1, which is four shots in the rushes for every one shot actually used. This is quite a high ratio and gave us more options to be creative in editing. This high ratio is only possible because digital cameras are easily lit, quickly moved and mean you can shoot alot more than previously.
too necessary. This meant that we could use close-up for intimate shots. This was very helpful as this was the overall intimate, ethereal ‘look’ I wanted to achieve for the video. This camera is also lighter and smaller, thus making it easier to construct free hand tracking shots and a shot on top of a crane. We also used slow-motion shots that are only possible when using a digital camera such as the Sony Z1. This camera also allowed us to have an overall better quality image. This helped us achieve the overall professional look we wanted to create for the video. The ease and quality of the camera allowed us to increase the amount of material I could shoot. Thus making the ratio for the shoot high, which meant that there was more choice with what shots I could use. We took 104 shots during the shoot day and used 26 of them in the final edit. This gave us a ratio of 4:1, which is four shots in the rushes for every one shot actually used. This is quite a high ratio and gave us more options to be creative in editing. This high ratio is only possible because digital cameras are easily lit, quickly moved and mean you can shoot alot more than previously. During the post-production new media technologies were crucial. We used final cut pro editing software. This helped us edit the music video quickly, accurately and professionally. Final cut pro is a non-linear software, 
therefore allowing us to change shots that didn’t match or fit in with the overall feel of the video. Helping us to quickly get the video exactly how we wanted it. We also had the option to use Adobe after effects and green screen. However, we felt that no after effects were necessary as it would make the action on the screen too busy and this would take away from the dream like qualities we had created. We also used colour grading on final cut pro. This package colour grades every shot, thus matching the colours of shot so they grade together. This gave the video a more attractive, professional look. All of these effects are based on new media or digital technology.
therefore allowing us to change shots that didn’t match or fit in with the overall feel of the video. Helping us to quickly get the video exactly how we wanted it. We also had the option to use Adobe after effects and green screen. However, we felt that no after effects were necessary as it would make the action on the screen too busy and this would take away from the dream like qualities we had created. We also used colour grading on final cut pro. This package colour grades every shot, thus matching the colours of shot so they grade together. This gave the video a more attractive, professional look. All of these effects are based on new media or digital technology.New media technologies have made the process of distribution and evaluation far easier and cheaper. Digital media makes duplication of the pop video incredibly easy and cheap, by burning the vid
eo onto a cd. An even easier solution to sharing the pop video is through the Internet. The video can be emailed as an attachment anywhere in the world, to anyone for free and in seconds. The video can also be put on the artists website for promotional purposes and can be uploaded onto youtube. Comments can be placed onto youtube about the video. We did just this; by placing it on youtube we automatically gained views of the music video and comments of appreciation. These were very useful to understand what our peers thought of the video and external people. Thus helping us to gain knowledge if the video we made was successful.
eo onto a cd. An even easier solution to sharing the pop video is through the Internet. The video can be emailed as an attachment anywhere in the world, to anyone for free and in seconds. The video can also be put on the artists website for promotional purposes and can be uploaded onto youtube. Comments can be placed onto youtube about the video. We did just this; by placing it on youtube we automatically gained views of the music video and comments of appreciation. These were very useful to understand what our peers thought of the video and external people. Thus helping us to gain knowledge if the video we made was successful.Essentially new media technology is the basis for all production and distribution making it quicker, cheaper and much better in quality for the audience.
