Target Audience

The target audience is a specified audience or demographic group to which a form of media is designed. Knowing the target audience for a film is incredibly important. It determines who to advertise to for example, you would not advertise for saw in a children's magazine. It also helps to know who the film is designed for, so you know what is suitable for a film, for example you can not put swearing in a film aimed for 5-10 year olds.
We decided we would aim the film at 15-24 year old males. This is because we would have the rating of the film as a 15. There are scenes that feature blood, death, gore, murder, voilent scenes and possibly voilent language. This would be unsuitable for children under the age of 15. Also, the group of people that spend most money at the cinema are males age 15-24. This means the film could potentially make a very large profit at the box office because many people would see it. We chose to target the film to a male audience because stereotypically they are more interested in a twisted storyline with blood and murder scenes which females may find too grusome and frightening. Sterotypically people older than 24 would not want to watch 'Elizabeth's Dairy' and not find it entertaining. This is because they are more concervative and would prefer to watch an interlectual or comedy film. They would also not be able to relate to the story line because it is about a teenager being bulied at school, however 15-24 year olds would, which would make the film even more attractive.
The social class would stereotypically be of a lower social background. This is because although there is a twisted plot, the film doesn't require the audience to think alot. People of a higher social group tend to prefer more interlectually challenging film and people of a lower class tend to prefer films that are designed to just entertain. The expectations of the film are that the audience should be prepared to have a chilling and exciting experience with suprising twists and grusome murder scenes.