Editing

Aswell as the shoot day, the editing process is also essential to create any form of film media. The editing process for my video was realistic as the only after effects we used was colour correct. We spent a total of six houres editing the video.

We used the 'Final Cut Pro' editing system to edit the video and color correct system. Final Cut Pro is an editing system that works along side G5 apple mac computers. It is a timeline based non-linear based package.

Due to the disadvantage of changing our idea the day before the shoot day and therefore the storyboard was not a useful document to us, therefore we had nothing to go by during the editing process. This meant that we had to experiment with different shots for different parts of the song and judge which shot looked better. However, I do not think this was a hinder to us but helped us be more free and creative. This came across once finished as it portrayed the easy going, fun and free style we wanted to portray in the overall video. During the shoot day we did capture particular shots for particular parts of the song. For example, at the end of the song the music slowley fades out. We shot the girls lying down threw feathers down whilst filming in slow motion. We filmed this to particularly use for the end of the song.

The first assembly or rough cut of the video was sucsessful as I feel it had the correct feel to the video that we wanted to create from the shoot day. This first assembly is to make sure that the video works well and conveys our initial ideas. The video was then shown to Luke to make minor changes. For example, there is a quick cut of a light near the begining of the song, weher we used the light coming from the projector. Luke and ourselves felt that the light wasn't bright or impressive enough for the begining of the video. Therefore we looked over our shoot material and found a brighter, better light.

This is important in the editing process as it gives an outsiders opinion on the video. We felt that the video was secure and finished, however getting Luke's opinion on it helped us to analyse the video further and understand what needed to be changed. He informed us that there was a section of the video on the rough cut that cut to the beat of the song. He said that this did not look right in amongst the whole product as the rest of the video used discontinuity editing.

We came to the final cut after changing some shots to make the overall feel of the video the style we wanted. We used Kuleshovs theory to aim to sell the song and establish the image of the band. We wanted the video to paralell the etheral, bohiemuim and fantasy elements of the song through the video. We used soft circles and lines to create a soft, relaxed and imaginary atmosphere. We wanted the audience to feel relaxed and free when watching the video. We wanted a diversion from the audiences every day lives; we felt the free soft shapes and slow movement would give the audience an emotional release from everyday pressures.

We also used Kuleshov's theory of colour, using warm blues and pinks. I feel that this added to the surreal and fantasy element of the video by making it appear like a dream world. We used a program on final cut pro that allowed us to colour correct the video after it was cut. This meant that the shades of colour apperaed the same. This made the video look more neat and therefore proffessional.

This is the finished version of 'La La La':