"The music business is a cruel and shallow trench, a long plastic hallway where thieves and pimps run free, and good men lie like dogs. There is also a negative side"- Hunter S. Thompson
This quote is easily understood; from the process of creating my pop video and researching the music industry, it is obvious that it is a cut throat industry and pop music is not as easy to produce as it looks. The process of creating a pop video was a long and tough process that required huge amounts of hours and creativity. The music industry has to deal with this every day and not only have to produce a video but promote it as well as the song and the band. The music industry is under much strain from illegal downloads and technological change; therefore the pressure to produce great music for all to enjoy is more than ever.
There were problems in the development of the pop video. The most obvious one was that we changed our idea completely just before we were due to shoot the video. This was due to the fact that actors said they were available to perform but at the last moment dropped out, leaving us no choice but to change the idea. This meant that the planning for the video was very limited so we had to come up with a simple yet effective idea that would work on screen and to the audio. I think we performed well under pressure and coped with the set back of changing the concept. Our idea involved items we already owned, so therefore we did not need to source a set and props. However, it still in my opinion look just as effective as our first idea would have. Another problem was that we were a group of two which meant that we were under more pressure than the other groups that were of 3 and 4 to produce the video and the other products. This meant that more of a strain was placed on us when we had to change the concept. However, I think we coped with this well, by keeping organised and having good communication with one another.
If we were to re-do this; I would make sure that the band looked obvious that they were twins. The most important thing we got from audience feedback is that they would not have been aware that the sisters were related if they did not know them before. We wanted the idea of the twins to come out in the video as their relationship was what formed the band and their values. Also, the band’s name is ‘Double Dream’ and this does not make sense unless the audience feel they are ‘seeing double’.
Overall, I do feel the video was a success as the focus group enjoyed it and I feel that it came out better than we had hoped. The most effective part of the video in my opinion was the colours and the LFX used. I feel this really brought the video to life and created the ethereal feel we wanted for the video.
There were problems in the development of the pop video. The most obvious one was that we changed our idea completely just before we were due to shoot the video. This was due to the fact that actors said they were available to perform but at the last moment dropped out, leaving us no choice but to change the idea. This meant that the planning for the video was very limited so we had to come up with a simple yet effective idea that would work on screen and to the audio. I think we performed well under pressure and coped with the set back of changing the concept. Our idea involved items we already owned, so therefore we did not need to source a set and props. However, it still in my opinion look just as effective as our first idea would have. Another problem was that we were a group of two which meant that we were under more pressure than the other groups that were of 3 and 4 to produce the video and the other products. This meant that more of a strain was placed on us when we had to change the concept. However, I think we coped with this well, by keeping organised and having good communication with one another.
If we were to re-do this; I would make sure that the band looked obvious that they were twins. The most important thing we got from audience feedback is that they would not have been aware that the sisters were related if they did not know them before. We wanted the idea of the twins to come out in the video as their relationship was what formed the band and their values. Also, the band’s name is ‘Double Dream’ and this does not make sense unless the audience feel they are ‘seeing double’.
Overall, I do feel the video was a success as the focus group enjoyed it and I feel that it came out better than we had hoped. The most effective part of the video in my opinion was the colours and the LFX used. I feel this really brought the video to life and created the ethereal feel we wanted for the video.
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