Your task is to create: - THREE MULTI MEDIA PRODUCTS - AIMED AT A SPECIFIC TARGET AUDIENCE OR AUDIENCES
- TO ESTABLISH THE IMAGE AND BRAND OF YOUR SINGER AND GROUP
- HELP SELL THE SONG FROM THEIR FIRST ALBUM
- AS PART OF A MULTI MEDIA MARKETING CAMPAIGN The group or singer must be a NEW GROUP (even if they are doing a copy of an existing song). The song is a SINGLE from their FIRST ALBUM. The actual products to be produced are: - THE POP VIDEO - A DIGIPAK for the ALBUM - A MAGAZINE ADVERT for the ALBUM.
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