Monday, 20 September 2010

Research and Development

Research and development is one of the five stages of production and is the task of creating an interesting feasible idea and to perfect it. I am beginning to research and develop ideas for a pop video and this will help me determine if they are practical. I viewed various pop videos and these influenced my decisions for created one of my own. The video 'Flash Delirium' by MGMT was a helpful video because it would be considered weird or unpredictable which is what I wanted my video to be. I didn’t want it to follow all the main conventions of a pop video and have a boy band type band in a studio dancing. I wanted to challenge the ideas of the pop genre and perhaps market a pop video for a new audience.

My first idea is for the song 'La La La' by The Bird and the Bee. The music video is based around old age men and women getting in touch with their young side. As the lyrics of the song include “make yourself free.”, the idea came from the idea that you are only as you feel. I was inspired by this photograph of an old age woman playing on the wii.
The video is filmed in the studio and possible locations around the school building. The studio is first set up to look like the kitchen of an old woman’s house. It starts a close up of her face and then zooms out. The audience would expect a cup of tea in her hand but instead she is drinking a beer and reading a rock magazine. The band is placed in different parts of the kitchen. The band consists of two girls age 20 and 21 who have the same style and look and the girls in the picture. They both wear vintage clothing and have a quirky image. I think this would contrast well with the old men and women in the video but would also fit in as the video would have the same quirky look as the members of the band. The old woman then calls her friend with her blackberry who is inline at a Bird and the Bee gig, she is smoking a cigarette. The shot of the cigarette changes to a shot of a pen and the studio changes to a bingo hall. An old woman shouts bingo and then gets up and starts doing a “crazy” celebration dance. One at a time each bingo player stands up and starts joining in the dance. The band is playing at the front of the bingo hall whilst this is going on. Then the band members get up and join in the dance at the front. In amongst this there are also montages of old men and women on skateboards and trampolines ect.
My second idea is for the song 'Something Good Can Work' by Two Door Cinema Club. The music video will be filmed in the film studio.
The introduction to the song is layerd with the different instruments; starting with the drums and then the keyboard then the guitar and then the synths. The drums start and then each instrument that plays comes into shot. The instrument then comes onto shot when they play and the one that played before comes out of shot. I also want to use stop motion to have the instruments move but the shot before stays in shot. Whilst this happens the band is still playing on the instruments. There are other elements of the video. One is close-ups of the bands face pulling different faces. These would be edited together as if they are pulling them at an incredibly fast speed. There is also another element where the instruments change positions but as they do so they change outfits. This is from different coloured t-shirts to fancy dress. This is so the audience are aware of their fun loving, carefree image.

My third idea is for the song “She’s always a woman to me” by Billy Joel. This video follows the lives of a couple who are shot in slow motion. The video is filmed in the film studio that is first set up to look like the kitchen of a family home. The couple are arguing sat on either end of the kitchen table and the singer is sat at the foot of the table singing and playing the guitar. Then it moves on to them on their wedding day still in slight slow motion, there is a close up of the woman saying “I do”. A tear rolls down her face, she is crying with happiness. The singer is performing at the front as if he has married them. The camera then goes back to the couple arguing, they then get up and scream in each other’s faces. There is then a shot of their child crying on the stairs. The singer sings whilst looking at them. The camera then goes to their first date as teenagers. They are at the cinema. The singer is projected onto the screen of the cinema as if they are watching him at the leader. There is a closeup of the man’s hand going round the women’s arm. The shot then changes to the man’s arm throwing a plate. Then the woman smashes glasses, they are still arguing. The video then end with a close up of the man as an old man. The camera then tracks back and he is standing at the foot of the women’s grave he is crying. On the grave “your always a women to me” is written.

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