The creation of my Digipak

When a new song comes out, the artist has to sell the song and their brand. They do this in three ways which work together. The first is the pop promo, which can be used on TV and in shopping malls to market the song. The digipak is to reach potential buyers in shops. The magazine advert is to persuade people to go and watch the gigs, which are the places where groups make the money in the digital age.

A digipak is a digital version of the inlays of a CD. It is used to look attractive to customers and therefore sell more CD's. This is every more important as CD sales are decreasing dramatically due to illegal downloads.

A digipak contains a front cover; this is to be eye catching and usually includes a picture of the artist on it, especially if it is their first CD. This is to promote and sell the image of the artist to a wide audience and therefore create more revenue from CD sales.

To create the digipak we used a photograph that had been taken of them on the day. We then created pink glowing whispers and placed them around the picture, to frame it but also to give the picture a girly, ethereal image which is what we want the artists to portray also. The key conventions of a CD cover is that it should contain; an image of the band, the band name and the name of the album. We imitated this but also added an extra element of a 'five star rating' given by a music music magazine. We did this because they are a new band release their demo album so therefore this may convince a customer to purchase the album if they had never heard of the band as professionals have deemed it '5 star' album.

We also created the middle sleeves of the digipack. The conventions of this is a possible image of the band, lyrics to the song or information on the band. We did not want to make the digipack appear overcrowded with information so we only imitated the convention of lyrics to the song. We used a photograph that was taken on the shoot day of the girls lying on a sofa. The girls were shot far apart so we split this up to make it two sides of the middle of the digipak. The lighting was dark in the photograph so white lettering was used for the lyrics to make them stand out.