Monday, 14 February 2011

The creation of my magazine advert


The relevance of a magazine advert has increased sufficiently within the last decade. Due to increased levels of illegal downloads and decreases of CD purchases, artists have been forced to have extensive tour dates. Therefore, advertising these tours is essentail in order to advertise the image of the band and the tickets to a wide range of potention customers. Tickets can be very expensive for gigs and tour dates.

To show when potentional audience members could see the band play live, we included a list of tour dates. Most magazine adverts do this, therefore we imitated this convention for example, 'Shed Sheven's' tour poster. We did this so that people can see if Double Dream is playing a gig near them and therefore, would be more likely to see the band. We also added an extra elemt to show which gig's have sold out. This is not just to inform possible customers which gigs they can no longer attend but to also connote that they are popular and therefore show they are good performers.

Subliminal messaging is another reason for creating a magazine advert. This is because when an advert is placed in a magazine the reader subliminaly picks up a message from the advert about the band.

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